{"product_id":"the-unimportance-of-form-jasper-morrison","title":"The Unimportance of Form, Jasper Morrison","description":"\u003cp\u003e\u003cstrong\u003eThe Unimportance of Form and Other Arguments \u003c\/strong\u003ecollects \u003cstrong\u003ethe early writings of British designer Jasper Morrison\u003c\/strong\u003e, penned between 1984 and 2002 and compiled and edited by industrial designer Sina Sohrab. \u003cstrong\u003ePublished here for the first time in a single volume\u003c\/strong\u003e, these texts trace \u003cstrong\u003ethe genesis of the ideas that would later define his practice\u003c\/strong\u003e: the responsibilities of design, the value of usefulness, and the quiet authority of ordinary things. From his \u003cstrong\u003eautobiographical manifestos \u003c\/strong\u003eand his \u003cstrong\u003e1985 thesis at the Royal College of Art (RCA)\u003c\/strong\u003e to later essays, reflections, and even \u003cstrong\u003enotes for an unfinished novel\u003c\/strong\u003e, this collection of 31 texts captures \u003cstrong\u003ethe lifelong refinement of his thinking\u003c\/strong\u003e on what design is and what it should be. Taking its title from his 1991 essay \u003cem\u003eThe Unimportance of Form\u003c\/em\u003e, one of his most incisive critiques on the role of the designer, the book offers \u003cstrong\u003erare access to the early thoughts of one of design’s most influential figures\u003c\/strong\u003e, from the ideas behind objects not yet iconic to reflections on his expanding relationship with industry. Celebrated for objects that seem like they were always meant to exist, Jasper is also \u003cstrong\u003ea keen, skeptical, and often witty writer\u003c\/strong\u003e. A long-time contributor to the Apartamento world—including \u003cem\u003eThe Hard Life Notebook (2016)\u003c\/em\u003e and his \u003cem\u003eintroduction to Miguel Milá: A Life in Design\u003c\/em\u003e—this volume offers \u003cstrong\u003ea unique insight into the formative ideas that would shape an extraordinary career\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout Jasper Morrison\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eJasper Morrison is a British designer known for his furniture, lamps, tableware, and everyday objects that seamlessly integrate into daily life. Born in London in 1959, he studied at Kingston Polytechnic, the Royal College of Art, and HdK Berlin, establishing his design studio in 1986. He made a name for himself with works such as the Thinking Man's Chair (1985) and the Plywood Chair (1988), and continued to design furniture and products for companies such as Vitra, Flos, Cappellini, Muji, Alessi, and many others. In 2006, Morrison co-curated the influential exhibition Super Normal with Naoto Fukasawa, which represented a defining moment in his career. In addition to a number of published books, including A World Without Words (2011), The Good Life (2014), and Super Normal (2006), his contributions to design have earned him admission to the Royal Designers for Industry, a Compasso d'Oro, and the title of CBE.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePublished by Apartamento Publishing S.L.\u003cbr\u003eRelease date: April 8, 2026\u003cbr\u003eDimensions: 240 x 210 mm\u003cbr\u003ePages: 184 pages\u003cbr\u003eBinding: softcover\u003cbr\u003eISBN: \u003cspan style=\"font-weight: 400;\"\u003e978-84-09-83346-7\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Apartamento","offers":[{"title":"Default Title","offer_id":56970480288009,"sku":"0929","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/0864\/4873\/files\/The-Unimportance-of-Form-Jasper-Morrison-Apartamento-book-00.png?v=1775676255","url":"https:\/\/soulstudio.store\/en\/products\/the-unimportance-of-form-jasper-morrison","provider":"Soul Studio","version":"1.0","type":"link"}